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With experience hosting over 30 million guests and managing nearly 40,000 vacation properties, we’ve seen how profitable a well-managed second home can be.
In this guide, our revenue and analytics experts share proven strategies to help you boost your rental earnings — whether you’ve been renting out your cozy getaway for years or are just beginning your journey into vacation home ownership.
If you’re still in the process of buying a vacation home, take time to research before making your investment. Based on our experience, successful rental owners usually focus on a few key factors:
A well-designed home doesn’t just impress your guests—it helps you earn more. A welcoming, photogenic space can lead to better reviews and even free promotion when guests share their experiences online.
Here’s how to make your space stand out:
Your online listing is your first impression—make it count. High-quality visuals and a clear description can significantly impact your booking rate.
Certain amenities consistently attract more guests—and more income. Here are two upgrades that can make a noticeable difference:
Gone are the days of fixed nightly prices. Modern vacation rental success depends on dynamic pricing—rates that shift with market demand, events, and seasonality.
Here’s how a data-driven pricing approach works:
If you’re managing pricing yourself, be prepared to monitor your market frequently and update rates regularly to stay competitive.
Your calendar directly affects how often—and how profitably—your home gets booked. To make the most of it, keep these strategies in mind:
If you’re handling marketing yourself, choosing the right listing platforms is the first big step. Each property performs differently depending on its location and audience, so selecting the right mix of websites is crucial.
Partnering with professionals can give your property a stronger online presence and boost your earnings by reaching a wider audience. Here’s how expert marketers typically do it:
💡 Pro Tip: A well-marketed vacation rental doesn’t just fill the calendar—it builds a lasting reputation for your home.
Positive reviews are the backbone of any successful vacation rental business. They help future guests trust your property and encourage repeat bookings.
Here’s how to keep your reviews glowing:
Bad reviews aren’t the end—they’re a chance to improve. How you handle them shows professionalism and care.
Managing every detail of your rental can be time-consuming—but you don’t have to do it all alone. A full-service vacation rental management company can handle day-to-day operations while you enjoy the income.
Here’s what a professional management service typically provides:
With the right tools and a reliable management team, your vacation home can become a steady and rewarding source of income—without feeling like a second job.
